Company Background and Purpose The purpose of this business is to not only promote but also to preserve the safety as well as the security of all the areas in Howell. The Howell Neighborhood Watch Group will enlist the services of the New Jersey police department to for a group that will be hands-on and get not only the residents but also the businesses to become more participative in the prevention of crime, dissuading illegal behavior on the streets of Howell. The watch group will act as a fitting manner in which the residents of Howell will get to know one another in addition to taking an interest in the safety and welfare of each other.

Short and Long Term Objectives

Howell Neighborhood Watch Group has both short-term and long-term objectives. The short-term objectives of the neighborhood watch group consist of the following:

1. Provide safety and security for the well-being of the residents of Howell. The organization will develop, systematize and distribute key crime prevention programs to facilitate them to be carried out in a steady manner by all residents all over Howell.

2. Encourage diversity in the Howell Neighborhood Watch Group to develop a business that signifies and is all-encompassing of the communities that it serves.

3. Work in tandem with out stakeholders to embolden better use of new technology by local residents to promote crime prevention as well as community engagement.

The long-term objectives of the neighborhood watch group consist of the following:

1. Expand operations to other neighborhoods across the New Jersey area.

2. To advance and progress the crime prevention and resident safety programs to be carried out in a consistent manner by all neighborhood watch groups throughout the state of New Jersey.

3. Carry on examining extra sources of financing to enable the Howell Neighborhood Watch Group office to be sufficiently staffed to support local groups.

Market Analysis

Neighborhoods are deemed to be at the core of Howell. This is the market that lays emphasis on a number of issues generated during the process of public...

Howell is a historic expanse with traditional comprehensive neighborhoods. It encompasses a street grid system with the neighborhoods being constructed around them. The neighborhoods to be targeted by the organization will consist of:
1. Core neighborhoods

2. Suburban neighborhoods

3. Multiple family neighborhoods

In terms of demography, 32 percent of the population of Howell encompasses individuals between the ages of 35 and 59 years, which is deemed to be cohort for families and in numerous ways signifies the characteristic needs of residents. In addition, statistics indicate that approximately 13 percent of the populace consists of individuals over the age of 65 years old (Howell Planning Commission, 2015). In addition, the Howell neighborhood has crime index of 68, which implies that the region is safer compared to 68 percent of the cities in the United States. This implies that the safety and level of crime prevention could be improved.

Development and Production Emphasis

Howell Neighborhood Watch Groups will incessantly come up with programs and projects that advance the safety and wellbeing of residents. To lay emphasis, the organization will relentlessly listen to the concerns and ideas of the residents and endeavor to accomplish them.

Marketing Product or Services

The marketing approach used by Howell Neighborhood Watch Group includes the use of posters, flyers and one-on-one marketing. Posters and flyers will be handed out to the different residents in the expanse. One of the key strong suits of this approach is that the organization is guaranteed that the residents will see the notifications. In particular, the organization will also move door to door to the residents of Howell delineating to them the importance of the watch group, its objectives, purposes and the key activities. In addition, the organization will do the same to new residents that move into the neighborhood. Another benefit of this strategy is that the utilization of these posters is a form of personalized placement. This is for the reason that the watch group will be able to position posters…